Route Orders to the Right Supplier Automatically
Smart order routing matches each order to the best supplier based on capability, availability, geographic location, and performance score. Override routing manually whenever you need to.
Everything Smart Order Routing Offers
Deep dive into what makes CustomHub's smart order routing powerful.
Capability-Based Matching
Orders are routed to suppliers who can actually produce the product — based on equipment, materials, and catalog.
Performance Scoring
Suppliers earn scores based on quality, speed, and reliability. Higher scores get priority routing.
Geographic Routing
Route orders to the nearest supplier to reduce shipping time and cost for the end customer.
Manual Override
Override automatic routing for any order. Assign to a specific supplier with one click.
Multi-Supplier Support
Connect unlimited suppliers. Split large orders across multiple suppliers for faster fulfillment.
Availability Controls
Suppliers can set availability windows, capacity limits, and blackout dates. Routing respects these automatically.
Smart Order Routing in 4 Steps
Get up and running quickly with a straightforward workflow.
Order Received
A new order comes in from any channel — marketplace, dealer portal, or public store.
Routing Engine Evaluates
CustomHub checks supplier capability, performance, location, and availability.
Best Match Assigned
The order is routed to the optimal supplier automatically. Or you override manually.
Supplier Fulfills
The supplier receives the order, produces it, and ships. Status syncs back to your dashboard.
Who Uses Smart Order Routing?
See how different types of businesses benefit from this feature.
Multi-Location Operations
Route orders to the nearest production facility for faster delivery.
Supplier Networks
Distribute work across multiple suppliers based on capability and capacity.
Overflow Management
When your primary supplier is at capacity, orders automatically route to backups.
Works Great With
Smart Order Routing integrates seamlessly with these other CustomHub features.
Supplier Network
Connect multiple print suppliers and fulfillment partners. Track production performance, manage earnings and payouts, and scale your fulfillment capacity across multiple locations.
Learn moreOrder Management
Centralize all marketplace orders in one powerful dashboard. Filter, search, and manage thousands of orders with custom statuses, bulk actions, and real-time sync.
Learn moreDealer & Dropship Portal
Become the Printful for your sellers. Run a full B2B dealer network — custom price lists per dealer, prepaid wallet system, order approval workflows, and a white-labeled portal for each account.
Learn moreReady to Try Smart Order Routing?
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